Your Business Can Win With These Tips About Social Media Marketing

A lot of people these days don’t realize that social media marketing can help their business thrive. Social media marketing is truly a powerful tool for you to use. When used correctly, social media marketing can dramatically increase the number of customers a business receives. This article contains some essential tips to help you to get your social media marketing campaign started.

Use the power of social-media sites to get your company to the top pages of your target audience. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.

Whenever you post something on your blog or update your website, write a Facebook post right away. Perhaps you should plan ahead and write your post in advance so that you are not rushed to do it. Remember that people subscribed to your Facebook posts to be updated about what you are doing.

Choose the snippet you post to Facebook about fresh content carefully. You want to create an interesting headline or sentence or two about the new content. When what you post is alluring, it generates more followers. It does this because those who already follow you or have “liked” you on Facebook will be more inclined to share your link with their friends.

You’ll be able to get way ahead of your competition if you use the tips you just read to help you develop your social media marketing campaign. Keep your content fresh, current and updated, and continue to develop your marketing strategy over time.

You can also visit our other websites and post your article.

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The Importance of Deck Repair

Whether your deck is made of composite or traditional wood, it’s important to keep an eye on its structural integrity. Wood rot, pest damage, and other issues can cause the structure to weaken. Visit Deck Cleaning Summerville SC for more information.

Check for rotting by poking the board with a screwdriver and seeing if it sinks in. If it does, you may have dry rot and need to replace the board section.

Few things send homeowners into a panic, like finding wood rot on their decks. Even though rot is a necessary part of nature, turning fallen tree logs into rich soil can be devastating to your home and the structure of your deck. It creates a breeding ground for mildew, mold, and wood-digesting fungus. Left unchecked, rotting deck boards can eventually cause sagging floor and ceiling joists and destroy roof decking.

Wood rot can be hard to detect, especially when it has weakened the wood’s basic integrity. For example, the rot may have eaten through a corner post or joist in an area that is not easily visible. If the joist is not repaired, it can become unstable and prone to collapse under foot traffic or snow loads.

Another place where rot can hide is around nails and screws. This occurs when metal reacts with the cellulose in wood, which weakens its overall strength. It can also happen if preservative chemicals fail to penetrate the wood completely. This can occur when the pressure gauge at a wood treatment plant is not calibrated properly or when a mistake is made in a lab.

Wet rot is harder to identify, but once it has started, it can spread quickly. It is caused by a fungus that thrives in moist conditions and can be found in boards or joists that are not treated, have a hole from termites, or are cracked. Dark or light patches usually identify it with a soft, spongy texture and musty smell.

The best way to avoid wet rot is to make sure your deck is well-ventilated and that it gets plenty of sunlight. In addition, you should regularly probe the surface of your deck for signs of wet rot. If you see a soft spot, you should search deeper with a screwdriver to determine the extent of the damage. Replace that board or joist immediately to prevent the rot from spreading. Also, use quality materials in your deck, such as pressure-treated wood.

If your deck is soaking up water, the wood can rot or become discolored. It can also create a perfect environment for mold and other harmful microorganisms to thrive. Water-damaged decks require serious attention to repair and reseal.

The best preventative measure for wood rot is to apply waterproof butyl tape on the joists, beams, rim joists, and ledger boards of your deck before it’s built. But more is needed, and even the best water-resistant decks must still be cleaned and resealed regularly to keep moisture off the wood.

When water gets in between your deck and the house, it can cause wood rot within the framing and even damage the home siding. If this needs to be addressed quickly, it can lead to a collapsed deck and serious structural problems for the home.

This issue often happens at the ledger board, which connects the deck to the house. Water can collect on the ledger board, causing rot or mildew. It can also seep into the house, damaging the sheathing and siding. If the problem isn’t resolved, it can cause further rot and flood your home.

While this isn’t a common issue with newer decks, it can happen to older ones that need proper care. The most common cause is a need for appropriate drainage and soil erosion. Water that pools up under your deck can damage the posts and footings, which can lead to a collapsed deck.

Water damage can occur in various ways, including leaking gutters or downspouts, rain, and snow. It can also come from termite infestations and other pests that cause damage to the wood or other parts of the deck.

If you notice that your deck absorbs too much water, you can use a color test to determine if it’s time for resealing. Sprinkle some water on the deck’s surface, and if it soaks in instead of beading, you need to reseal the deck. It’s also important to remove any staining and allow the wood to completely dry before resealing it.

The dreaded creaking deck is not only unsightly but also a sign that the wood is getting too old and the structure needs repairs. Especially when the sound occurs on more than one board, it’s time to contact a deck repair professional for an inspection and possible replacement.

Remember that while a professional will charge more than you might pay to DIY, they will still save you money compared to a full replacement. Plus, they’ll have the experience and tools to do the job correctly and prevent further damage.

A homeowner with carpentry skills can fix simple issues like staining or replacing a single rail. If the problem is too big or requires more in-depth repair, however, it’s better to call a contractor for help.

Deck boards can splinter, crack, and break over time, and even with regular cleaning and maintenance, the wood will eventually wear out. As wood decks are outside, they’re also vulnerable to termite attacks. If you notice any signs of termites, call a pest company as soon as possible to eliminate the problem before it gets out of hand.

The most common symptom of a worn-out deck is the presence of splinters. These small shards of wood can easily puncture or cut a person if they walk over them barefoot. This is why it’s important always to use closed-toe shoes on your deck and never walk barefoot.

Creaking, cracking, or sagging are other signs that your deck needs repair. The ledger board, which is the long pressure-treated piece that attaches to your house, should be inspected regularly as well. If this piece is significantly rotted or damaged, it could cause the entire deck to collapse and should be replaced immediately.

Homeowners can make basic customizations to their deck while the construction is underway to improve its function and beauty. This can include misters, built-in benches, wider stairs, and pergolas. Adding things like a kitchen, fireplace, or heater, on the other hand, will add to the cost and require a professional.

Any mold that forms on or around your deck is a major problem and should be dealt with immediately. Mold spores, like all fungi spores, thrive in moist places and feed on highly cellulosic materials (like wood). In addition to looking bad, black mold can also be a health hazard. People with preexisting health conditions or compromised immune systems may suffer from more severe reactions to mold spores, such as heightened breathing complications, bleeding in the nose and lungs, memory loss, and pains and aches throughout the body.

Mildew is biologically very similar to mold but differs from it in that it doesn’t penetrate the surface and looks more like a white or gray powdery discoloration on your deck. Mildew is easier to wipe off than mold and doesn’t usually spread as easily. Still, it’s important to take action because it will eventually progress into the more dangerous stage of dry rot.

The best way to prevent mold and mildew is to keep up with a cleaning schedule and apply mold inhibitors to your deck regularly. If your deck is old or has been neglected for a long time, you can try using a power washer to help with the cleanup process, but it’s important to carefully select your nozzle and use a controlled amount of pressure to avoid damage to the wood grain.

Another way to fix a deck is to replace the deck boards as needed. Inspect your deck periodically to look for any signs of sagging or movement underfoot. A sagging deck can be dangerous to walk on and is likely caused by loose ledger boards, which attach your deck to your house and support its structure. Flexible ledger boards can cause structural problems for your home and should be fixed immediately. Loose ledger boards can often be fixed with a simple screwdriver and wood glue. If the issue is more severe, you may need to remove and replace the joist hangers that connect the structural joists to your deck’s boards.

A Guide To Deck Design

A deck should be an integral part of a house and complement the yard. It should entice guests to explore the landscape, admire the view or enjoy a BBQ.

Think about your specific utility needs. Consider “rooms” for dining, lounging and cooking, and comfortable traffic pathways between them. Plan for a ramp for friends or family with limited mobility.


The space you have available on your deck will determine the size of the seating area, grill, furniture and other elements. It also determines how easy it will be to move through the deck and to get from one end to the other. Whether your deck will be used for dining, cooking and lounging or for mingling with friends and neighbors, it is important to plan for comfortable traffic pathways that can easily get people from point A to point B. Changing the direction of decking or adding steps can help create aisles to guide movement.

A deck’s style can be as unique and personal as its owners, but some basic design principles should be followed. Contrast and continuity are key in creating a cohesive look.

Contrast can be achieved through color, shape and elevation. Decking materials that are lighter than the home’s siding or trim can create a dramatic contrast. Changing the angle of decking boards or adding curves to railings can also add visual interest. Decks that run along the side of a house may have to deal with the structural system that supports them, so it’s helpful to try to hide the deck support posts as much as possible. Some homeowners choose to use partial skirting or post caps that are stained a different color than the rest of the deck.

A new deck can seem out of place when it doesn’t integrate with the existing architecture of a house. A colonial house, for example, may feel like a deck that was added to the structure later in life and doesn’t quite fit. Adding the right deck accessories can help bridge this gap and make the deck feel as if it’s always been part of the home.


A deck might seem like a simple wooden platform jutting out into a backyard, but with the right design it can become a fabulous al fresco family room, outdoor dining area or hangout spot to kick off your shoes and relax. Decks can also offer beautiful views of surrounding natural scenery. To capitalize on this feature, consider orienting the deck to maximize scenic features or incorporating railings and other design elements that frame the view.

To make a deck feel like an extension of the house, it should be designed to complement the house’s style and colors. For example, a round window on the house may inspire a similar curved element on the deck.

Overhead aspects like trellises and awnings can help control sun exposure as well. For instance, if a deck faces south and receives direct sunlight throughout the day, a trellis can block the sun as it moves across the sky in the morning and evening. Awnings can work the same way, blocking out the sun when it’s high overhead in the middle of the day.

Another important consideration is the deck’s connection to other parts of a home, yard or garden. For instance, a deck should have easy access to the kitchen and other frequently used areas outside. It’s also helpful to consider how stairways will be located on the deck to ensure safety and convenience.

Decks often require a permit to build and should be built according to local building codes and standards. A professional can help you navigate the permitting process and make sure your deck is built safely and to code. In addition, a professional can help you plan your deck layout to be aesthetically appealing and functional.


If your deck gets too much sun during the hottest parts of the day, it can be uncomfortable and cause furniture and fabrics to fade faster. Adding a shade structure like a pergola can help shield you and your outdoor living areas from the sun while also adding a lovely design feature to the space.

Incorporating lighting into a pergola or other shade structure is an easy way to extend the use of your deck into the evening. A few hanging lanterns or strands of string lights can cast a warm, romantic glow to your deck and add another element of style.

Other lighting options include recessed and pendant fixtures that can be installed in the ceiling or walls of your deck. These can be set up to create a cozy reading area or used for dining or entertaining, depending on the desired atmosphere and function of your deck.

The natural light that hits your deck can be enhanced with the addition of plants and greenery. Using vines, flowers and other trailing greenery on your deck is an easy way to bring a little bit of nature into your backyard oasis. It is also a great way to cover up any unsightly or unused areas of your deck and create a sense of privacy.

Decks can be simple flat spaces with railings, grills and a few deck chairs, but there are so many creative ways to add character and style to the space. You can draw interest and gushy compliments from friends and neighbors with the use of reclaimed wood or other unique and interesting materials in your deck covering.


If you live in a busy neighborhood or your yard is visible from the street, privacy may be one of the most important considerations when installing a deck. After all, you want to be able to enjoy your deck without being disturbed by neighbors or distracted by the view from your house. There are a variety of ways to add privacy to your deck. Some are more permanent and imposing, while others are more natural or even decorative.

A basic privacy screen can be created with a fence or a lattice wall. This can be a very attractive feature, especially if the latticework is made from flowering plants that will add to the beauty of your deck.

Another way to add privacy is to plant fast-growing shrubs and vines around the edge of your deck. This will quickly block the view and create a more private space where you can enjoy your deck. These shrubs can also be planted to add color and fragrance to your outdoor living area.

You can also use a trellis or awning to provide shade for part of your deck or all of it. This is a good idea in sunny regions where the sun can become oppressive and you don’t want to overheat on your deck. These structures can also be a great place to hang a few baskets of flowers for added color.

Lastly, you can add more privacy to your deck by using a louvered privacy wall. These walls are more substantial than lattice designs but still allow light and air to pass through. They are also very functional, protecting a seating area from strong gusts of wind and the hot rays of a sunrise or sunset.


A deck should be a comfortable and inviting space for relaxation, entertaining, dining, and gatherings. Whether it is a small deck for soaking up the sun or an expansive multi-level outdoor living space, a well-designed deck can serve as a focal point for a backyard and add value to the home.

A good place to start designing your dream deck is by assessing the lifestyle needs of you and your family. Do you want to have a cozy conversation pit, a grill, dining area or an outdoor kitchen? Once you have an idea of the type of entertainment features that will be on your deck, you can start thinking about incorporating other design elements such as stairs, railing and skirting.

One of the most important aspects of a great deck is that it should be a natural extension of your house, a transition between a wilder, more natural outdoors and the more sheltered indoors. A deck that doesn’t fit this purpose is likely to be used sparingly, or not at all.

For this reason, it is important to carefully consider where the entrance to the deck is located. Ideally, the deck should be close to the house door, so it is easy to walk out to get a drink of water, check the weather or admire the view.

Decks can be built in a variety of styles, ranging from simple square or rectangular designs to more elaborate structures with angles and curves. Although these designs require more work to build, they can add a unique touch and personality to your backyard retreat. Choosing unique deck railing and floor patterns can also add visual interest. For example, wood decks can be stained to enhance the color and protect against weather damage, while patterned designs like herringbone or diagonal deck boards can create a more dynamic look.